I like working on the "big picture" stuff. The overall strategy planning, implementing, and evaluation. But I'm happy to dig deep into any specific area.
Normally, a client contacts me asking to review their current digital strategy and either optimize it or propose a new one. Although each project is unique, it usually starts by defining and narrowing down their goals, target audience and resources. Then doing a deep evaluation of their current digital ecosystem. Finally, I propose a strategy they can follow through.
Some of the things I do:
Integrated ad campaigns using
Some of the things I do:
Everything from planning the overall strategy, setting up accounts, integrating digital advertising, creating content, graphic design, testing, testing, testing, data analysis, and reporting.
I've worked with extremely demanding accounts and very diverse business goals. Including accounts targeted to different markets (countries, languages, and time zones), setting custom content for each audience.
I mainly work with Facebook, Instagram, YouTube, and Linkedin, but have no problem adapting to any social media platform.
Some of the things I do:
Everything from planning, to designing, developing, and QA.
I work mainly with Wordpress and HTML/CSS, but I have no problem working with other platforms if necessary.
Some of the things I do:
Everything related to search engine optimization for websites and landing pages. Including technical SEO, content SEO, Local SEO and external SEO. Optimizing the website's code, creating content and copywriting, doing keyword research, monitoring SEO ranking, and more.
Some of the things I do:
I've been a Graphic Designer from the beginning of my professional life. The problem-solving-through-visual-communication mentality of graphic design is key in all the work I do.
Favorite tools:
I graduated Graphic Design in 2002 and worked as a Creative Director at an agency. Two years later I began working as a freelance designer.
In 2007 I founded my own digital strategy agency, which I ran for ten years until 2017. At the same time I worked on a couple of side-projects.
I've worked with amazing clients on more than 200 digital projects.
I love teaching as much as I love learning. I've been an university professor for 10 years, and I can't go long without studying something new.
I’ve lived most of my life in Santiago, Chile. I currently live in Gainesville, Florida.
